David Kershaw

Head of data and analytics
The Marketing Practice

With over 12 years’ experience working with B2B marketing data, David develops strategies for Enterprise organisations to create, manage and maintain their marketing data.

David is a firm believer that every organisation has the data available to take a smarter approach to marketing, one that de-risks key decisions, and gives a firmer foundation to marketing strategy. The challenge is taking that data, adding structure, gaining insight and turning it into measurable action.

David is currently the head of data and analytics at The Marketing Practice where he has worked for over 12 years.

Check out the company website here.