How to enable marketing operations to unlock excellence in your martech

28 February 2019

Most B2B marketers have seen the importance of martech rise exponentially in the last five years, but marketing teams often still lack the skills, insight or resources to get the best out of the various platforms.

 

That’s where marketing operations can or should step in – overseeing the selection, deployment, and management of martech platforms in the front line, and ensuring that those running campaigns and programmes are equipped in order to succeed.

That’s the theory at least, but in many instances, marketing operations are still emerging as a function or have yet to be established at all, and its potential is therefore not being realised.

In this on-demand webinar, an expert panel will discuss what excellence in marketing operations looks like, and how to make it work in your organisation.