blog

8 ways marketing can build a stronger relationship with IT

18 February 2019
As organisations grapple with complex martech stacks and digital transformation, the relationship between CMO and CIO will become increasingly critical. But, as Paul Snell finds out, sometimes it can feel like they’re from another planet… “Have you tried turnin...

Is ‘data fatigue’ inhibiting your creativity?

18 February 2019
Many marketers are so overwhelmed by data they are sacrificing their creativity, says Jen Grant In today’s data-driven world, it’s increasingly difficult to label marketing as either an ‘art’ or a ‘science’. Marketers gain incredible insights from data,...

Tech trends for 2019 revealed by Deloitte

14 February 2019
Artificial intelligence (AI), the internet of things (IoT) interconnected with 5G networks and new generation marketing tools are set to significantly influence marketing this year, according to Deloitte.   The annual Tech Trends report surveyed more than a ...

Are marketers at a stalemate when it comes to adopting AI?

14 February 2019
Serai Schueller, content strategist at Widen, delves into why marketers are behind when it comes to AI adoption, and how they can experiment with it to overcome tech-phobia   Artificial intelligence (AI) is a popular topic these days. From Tesla’s self-driving ...

Busting the 7 myths of agile marketing

14 February 2019
Get Stacked speaker John Webb sets the record straight on some common allusions about agile marketing.   In my previous post, ‘Beyond the buzz - why you shouldn’t dismiss agile’, I outlined the forces that make agile a must if marketing is to meet the cha...

Why the problem with integration in 2019?

14 February 2019
Maureen Blandford says it like it is. Here she tells Molly Raycraft how she got into marketing and why we need to be talking about martech integration. When I call Maureen on a Wednesday morning, Chicago – where she’s currently living – is battling throug...