blog

Data is dead

12 December 2018
Data seems to have fallen out of favour lately. I don’t mean, as the dictionary tells us, the facts and figures used as a basis for analysis and decision-making of course, but the word itself. Speaking on a panel session at the recent Social Media Week conference tha...

4 essential martech questions every marketer needs to know

12 December 2018
You asked Google your most need-to-know martech questions. Molly Raycraft answers them. Marketing technology is growing in importance, breadth and complexity. While the number of vendors increases, so does the amount of information marketers need to wrap their heads ar...

3 steps to develop a digital transformation plan

01 November 2018
The main reasons digital transformation projects fail are people, rather than tech problems. Kieron McCann sets out three steps to develop an effective and successful transformation plan The old saying is one should never bite the hand that feeds. So it might seem st...

5 reasons why martech is back on the CMO’s agenda

30 October 2018
How can you make sure you’re making the most of your martech investment? Nina Brakel-Schutt looks at the findings of new research to find the answer Technology is moving at the speed of light. From one day to the next, new tools, trends and capabilities take flight. ...

From slow tech to fast tech – O2’s martech revolution

30 October 2018
Paul Stevenson, head of marketing operations for O2, has overseen a complete overhaul of that company’s martech strategy – starting in B2B, but more recently moving into B2C. He spoke to Joel Harrison about the martech journey he and his colleagues have been on, th...