Using MarTech to Dial your Content Marketing to 11

3:20 PM - 3:50 PM

Content marketing is no longer a nice to have; rather it’s a critical success factor for today’s businesses.

However, while content may be king, a solid marketing technology foundation is essential to its success.

This session explores the factors that are changing the way we deliver content marketing, and their implications for marketing technology both what we use and how we use them.

Sally will provide you with practical case-studies on a range of marketing technologies that can increase the effectiveness of your content marketing to support your business goals, directly and through the channel.

In this session you will discover:

  • The four factors that mean content marketing is more important than ever before.
  • How changes in content marketing are opening new opportunities for marketing technologies.
  • Practical tips for using marketing technologies to increase your return on investment in content marketing.
  • How you can use marketing technologies to deliver effective co-marketing through channel partners amplifying your efforts and growing their businesses.

Join this session to learn about the marketing technology infrastructure that you need to develop in order to support effective content marketing delivery and measurement.

Marketing Director,Sophos